Job Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

US Strategic Insights & Prioritization pushes McDonald’s to use evidence-based data to fuel business decisions, build marketing plans, shape longer-term strategic plans, and guide our creative communications. We do this through partnership and collaboration with functional areas across our organization, such as Marketing, Menu Innovation, Supply Chain, Digital, Development, Operations, and Business Insights (BI).

The Customer Behavior Analytics team supports BI, Marketing Strategy, Digital, Delivery and Menu within the US business by understanding how our customers' behaviors change as we make choices. Our team aims to deliver end-to-end and best-in-class marketing & customer analytics that generate data for decision making to drive business performance and improve the customer experience.

In the Supervisor, Customer Behavior Analysis role, you will:

• Design and implement robust measurement plans tailored to marketing campaigns (e.g. new products, promotions and deals, brand advertising campaigns, retail promotions), ensuring measurement plans align with the strategic learning plans set by the cross-functional team
• Design and measure tests for menu boards and other owned channels to understand and optimize customer behavior
• Generate accurate pre-campaign business performance metric projections, and analyze post-campaign data to evaluate performance, utilizing Buyer Flow Analyses, Customer Participation Rates, and other business KPIs
• Answer strategic business questions through data-led insights and accurate analyses
• Communicate learnings across the business to influence strategic decision making and generate sales growth
• Collaborate with the broader analytics team to implement new technologies and processes that enhance campaign measurement capabilities

Benefits eligible: Yes
Bonus eligible: Yes
The expected salary range for this role is $87,050– $108,810  per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• 3+ years of experience in marketing analytics, preferably with a focus on Business Analytics or Finance
• Bachelor's degree in business analytics, marketing, finance or related field
• Strong proficiency in data analysis tools such as Excel, SQL, Tableau, or similar platforms
• Creating data driven stories with strong data visualization skills and ability to pull insights from complex data-sets
• Demonstrated curiosity in understanding customer behavior and communicating insights through storytelling
• Ability to work in an ambiguous environment
• Self-motivated with the ability to establish and meet deadlines while prioritizing workload
• Operates effectively in a team-based environment

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com . Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

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